Getting mathy with data visualization for Strava.

The fact that fitness tracking app Strava works with cities on developing new pedestrian and bike paths gives them ultimate cool points in my book, so I was pumped when they reached out to me about a series of brand design projects.

“I just got eyes on a draft of the US End of Year press booklet for the first time and I am really, really excited. It feels super fresh from a design perspective and definitely richer from a data insights / storytelling POV too.”

–VP of MARKETING, STRAVA

One of the main things that was important to their communications team was for Strava to be seen as a data insights powerhouse. This gave me permission to let my inner mathlete out. In fact, I taught myself to code in Processing to create a design that was based on real numbers I'd tracked down at the data team's office hours. I spent a few days and nights figuring out the code for that graphic, but then was able to use it in a cover graphic for a set of infographics, adapt it for an Aftereffects motion graphic, and then create several variations for a cycling jersey and bib, running shirt, socks, hat, buff, enamel pin, etc. (These items aren't shown as they haven't been released yet.) Well worth the initial time investment for an outcome that felt consistent, impactful, out-of-the-ordinary, and definitely positioned Strava as strong on data.